Guidelines to Creating a Brochure for A Place or Organization
These guidelines are adapted from the 
Desktop Publishing pages of the Mining Company
Overview

Create a brochure about place/organization that informs, educates, or persuades.

The brochure is not an in-depth study of a topic but it should give enough information to grab and keep the reader's interest from start to finish.

A brochure may cover a broad topic but it shouldn't contain so much information that it overwhelms the reader.

Choose 2 to 3 key points about place/organization to describe.

If there are other important elements, consider listing them in a simple bullet list or chart somewhere in your brochure.

In addition to what your brochure says, you must decide the best format to present your information.

Different formats work best for brochures with lots of text, lots of pictures, small blocks of text, lists, charts, or maps.

You'll need to find the format that works best for your information.

Checking over your Brochure

Resources common to all the Brochure Projects

Steps

  1. First, write down what you currently know "off the top of your head" about your topic.
    • If it is a place, describe the location. Write down any key landmarks, interesting tourist spots, or historically significant locations that you now know about. 
    • If it is an organization, write down what you know about that group, its mission or purpose, its membership.
  2. Look at sample brochures you or your class have collected.
  3. Identify those that have a style or format you might like to imitate or borrow. See how much detail each type of brochure includes. 
  4. Research your topic. Use the materials provided in the classroom or from other sources to gather more details about your topic. 
    • From these materials and what you already know about the topic start picking out 5 to 6 significant or interesting facts that you think you will want to highlight in your brochure.
  5. Use the Place Checklist or the Organization Checklist for questions and ideas on what to include in your brochure. 
    • Using the Brochure Checklist, list the major components of your brochure. 
    • Mark out any components you wish to omit from your brochure. 
    • Write headlines and subheads.
    • Write the descriptive text. 
    • Make lists.
  6. Sketch out some rough ideas of how you want your brochure to look -- including any graphics you think you want to include. 
    • (Your software may come with a collection of clip art; if you have access to a scanner you may be able to scan artwork from clip art 

    • books; if you have access to graphics software you may be able 
      to draw your own graphics.) 
    • Try out different formats to fit your text. 
    • Edit your text to fit your layout.  Experiment.
  7. Using the page layout software available to you, transfer your rough sketches to the computer. Your software may have templates or wizards that will provide you with even more ideas. 
  8. Print your final design and fold as necessary.
Evaluation
Your teacher and your classmates will use the criteria listed in the 
checklists accompanying this lesson (Brochure Checklist and Place or
Organization Checklist) to see how well you have presented your topic. 
You will be using the same criteria to judge the work of your classmates 
and providing input to your teacher. Not everyone will agree on the 
effectiveness of a single brochure but if you have done your job well, 
most readers will agree that your brochure gives them the information 
they want and need, is easy to follow, and makes them want to know 
more. 

Conclusion
The brochure as an informative, educational, or persuasive device must 
present information in a clear, organized manner. It should give enough 
information that the reader won't be left wondering "what is this really 
about" but should also be a "quick read" so that the reader doesn't become 
bored before reaching the end. Because it doesn't tell the whole story, it 
should contain the most important parts of the story. Give the reader the 
most significant, most interesting facts -- the information that will make 
them want to find out more.