| |
Putting Together
an Effective Brochure
Brochure Checklist
Many of the items in this list
are optional. You must decide which ones are appropriate for your brochure.
For evaluation place a number
in the blank to rate the effectiveness of the brochure.
| 1 = No,
not at all |
2 = About
average |
3 = Yes,
very much |
| 1.
|
Name
of Location, Business or Organization.
Address.
Phone Number.
Fax Number.
E-mail Address.
Web Page Address.
|
| 2. |
Headline that
creates curiosity, states a major benefit, or otherwise entices the
reader to open and read your brochure. |
| 3. |
Headline that
states the name of the Product, Project, or Described Process. |
| 4. |
Subheadings. |
| 5. |
Short, easy
to read blocks of text. |
| 6. |
Lists. Charts. |
| 7. |
Key Benefits
( 2-3) |
| 8. |
Features. |
| 9. |
Instructions,
steps, parts (for a procedure, to assemble a product, etc.) |
| 10. |
Biography
(of business owner, key members of organization, officers, etc.). |
| 11. |
Mission Statement. |
| 12. |
History. |
| 13. |
Logo. |
| 14. |
Graphic Image(s).
(including purely decorative elements) |
| 15. |
Photographs
of product, place, people. |
| 16. |
Diagram, flow
chart. |
| 17. |
Map. |
| 18. |
Call to Action
(What you want the reader to do: call, visit, fill out a form, etc.) |
|