an Effective Brochure
Many of the items in this list
are optional. You must decide which ones are appropriate for your brochure.
For evaluation place a number
in the blank to rate the effectiveness of the brochure.
|1 = No,
not at all
||2 = About
||3 = Yes,
of Location, Business or Organization.
Web Page Address.
creates curiosity, states a major benefit, or otherwise entices the
reader to open and read your brochure.
states the name of the Product, Project, or Described Process.
to read blocks of text.
steps, parts (for a procedure, to assemble a product, etc.)
(of business owner, key members of organization, officers, etc.).
(including purely decorative elements)
of product, place, people.
||Call to Action
(What you want the reader to do: call, visit, fill out a form, etc.)