Checklist for a Brochure about a Place
  These are a few things to look for specifically related to brochures about a 
place. Not all will apply to your brochure. 

For evaluation place a number in the blank to rate the effectiveness of the brochure. 
 
 
1 = No, not at all  2 = About average 3 = Yes, very much

 
 
1. Does the brochure give enough information that the reader knows where to find this place? (Map, directions) 
2. Does the brochure tell what is significant about this place (historical importance, tourist attractions, famous residents, significant industries, etc.)? 
3. Are there interesting pictures? (Pictures with people are usually more effective but pictures of well-known landmarks or beautiful scenery can work without people in the photos)
4. Are the pictures or clip art useful? Do they help to tell the story or do they just seem to be filling up space?
5. Does the brochure make the reader want to visit this place (if that is the purpose of the brochure)? 
6. Does the brochure make the reader want to avoid this place (if that is the purpose of the brochure)? 

Checklist for a Brochure about an Organization

These are a few things to look for specifically related to brochures about an organization. Not all will apply to your brochure. 

For evaluation place a number in the blank to rate the effectiveness of the brochure. 
 
 
1 = No, not at all  2 = About average 3 = Yes, very much

 
 
1. Does the brochure give the name of the organization? 
2. Is the purpose of the organization clearly stated? 
3. Does the brochure list the organization's activities? 
4. If appropriate, is there a calendar of events? 
5. If the organization has a product or service that it sells (or gives away), is that in the brochure? 
6. Does the brochure state the membership requirements (if any) for the organization? 
7. Does the brochure tell how to contact the organization? 
8. Are the most important activities of the organization highlighted? 
9. Does the brochure make the reader want to join the organization (or find out more about it)?