Montana State University

Collaborative Business Marketing

The Office of Continuing Education at Extended University offers both face-to-face and online learning opportunities:

  • Degree Programs
  • Certificate Programs
  • Professional Development
  • Summer Field Study Programs
  • Study Abroad
  • Leisure and Lifelong Learning
  • Youth Programs

20 E. Olive Ste. LL10 Bozeman, MT
May 11-May 11, 2011
Cost: $59.00
Instructor(s): Richard Semenik

Course Description:

Grow your own business by collaborating with other businesses. This course will introduce participants to the concept of collaborative marketing. In addition, participants will learn how to evaluate opportunities and assess the suitability of potential collaboration partners. Wherever possible, participants’ business models will be used to gain a first-hand understanding of collaborative marketing efforts that might be undertaken with suitable and willing partners.

The Business Bundle courses are brought to you by MSU Extended University and the Bozeman Downtown Business Association.

There is a minimum enrollment for this course and if not met, the course may be cancelled and fees fully refunded.

Meeting Place and Times:

May 11
20 East Olive, LL10
8:30 a.m. to 12:30 p.m.


Richard Semenik.
Rich Semenik is Professor of Marketing and formerly Dean of the College of Business at Montana State University-Bozeman (2000-2008). He received his undergraduate degree from the University of Michigan in 1970, an M.B.A from Michigan State University in 1971, and his Ph.D. from The Ohio State University in Marketing in 1976. Dr. Semenik has published over 50 articles and 11 books on marketing and advertising topics. His most recent co-authored book, Advertising and Integrated Brand Promotion, 5th Edition is one of the leading advertising books in the world and has been adopted at 500 universities in the U.S., Canada, Australia, and Europe.

Professor Semenik teaches courses in marketing research and introductory marketing and promotion. He consults with both small organizations and multinational corporations. He has provided services for IBM, SFX Entertainment, Ethos Marketing Research,, Premier Resorts, Harris & Love Advertising, the Van Gogh Museum (Amsterdam), the Breakers Resort, and InfoGears,, and Ligocyte Pharmaceuticals in Montana.

Dr. Semenik was the founding Director of the College's Center for Entrepreneurship for the New West, ranked as one of the Top 10 Entrepreneurship Emphasis Programs in the United States in 2004 and 2005 by Entrepreneur Magazine. He co-founded the Bridger Private Capital Angel Investor Network in Montana in 2002. He currently serves as Director of the College of Business Management Institute Executive Education Series.



Take all three courses in the Business Bundle (QuickBooks for Retailers, Best Practices in Web Design and Collaborative Business Marketing) for $125 – A 30% savings

For More Information:

For course information: Please contact instructor, Dr. Richard Semenik at

Registration Questions: Please contact Extended University, Office of Continuing Education at or (406) 994-6683, toll free (866)540-5660

How to Register:

Course is full. Wait list is available. Contact the Office of Continuing Education at or (406) 994-6683 or (866) 540-5660 (toll free).

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