Learn how to market your organization more effectively online by using relevant content, social media, search engines and building an online community around your brand. We'll explore the advantages of "out educating" versus "out spending" your competition through business and nonprofit case studies. Plan on a hands-on course with group exercises supplemented by short lectures with a focus on identifying and speaking with your target market. You will leave with a basic online marketing outline for your business or nonprofit and access to a class website for future reference.
There is a minimum enrollment for this course and if not met, the course may be cancelled and fees fully refunded.
Meeting Place and Times:
March 19, 21, 26 & 28, 2012
5:30 p.m. to 8:30 p.m.
20 East Olive, Suite LL10, Bozeman
Instructor(s): Jake Cook.
As co-founder of Digital Wax Works, Jake heads up online marketing and supports web development for clients across the US. Jake also teaches in MSU's College of Business on digital marketing. He earned a BA in physics and an MA in marketing from Drury University in Springfield, Missouri. He writes for Fast Company, the 99%, and Smashing Magazine on design, innovation, and web trends. You can follow him on Twitter @jacobmcook.
A 25% discount is available for Bozeman and Big Sky Chamber of Commerce and Prospera Business Network members.
For More Information:
Course Information: Contact Instructor, Jake Cook at firstname.lastname@example.org
Registration Questions: Contact Extended University, Office of Continuing Education, 406-994-6683, toll free 1-866-540-5660, or ContinuingEd@montana.edu.
How to Register: Call the Office of Continuing Education at (406) 994-6683 or toll free (866) 540-5660.